Marketing Associate APPLY NOW

At Mariposa, we believe in creating beautiful gifts that celebrate life's special moments. We’re looking for a Marketing Associate to join our collaborative, creative team and help drive brand awareness and growth across both wholesale (B2B) and retail (B2C) channels.

This is a hands-on, highly collaborative role supporting marketing initiatives across digital, print, web, and event marketing. If you love blending creative thinking with organized execution — and have a passion for growing brands — we'd love to hear from you.

Key Responsibilities:

Marketing Strategy & Content Management

• Partner with leadership to build and maintain the content calendar across platforms and channels.
• Drive the planning and execution of email and SMS campaigns while maintaining and updating brand guidelines to ensure a fresh, cohesive brand identity.
• Analyze performance metrics and employ A/B testing for optimization. 
• Manage and update Mariposa’s LinkedIn page and other social platforms with brand updates and promotions.
• Initiate PR and media outreach , including coordination of feature stories, events, and press releases.

Digital Marketing

• Develop and manage social media content across Instagram, Facebook, and LinkedIn.
• Ability to create and manage Google Ads, Meta Ads, and paid digital campaigns a plus. 
• Report on campaign performance and suggest improvements based on data insights.
• Support Influencer partnerships on LTK setting up campaigns based on target ,market and product while managing budget and reporting ROI. 

Printed Materials & Photoshoot Coordination

• Assist with bi-annual catalogs layout, organization, and production.
• Manage creative assets including photography shot lists, styling assistance, and asset organization.
• Maintain digital asset libraries (Dropbox and Canto) for seasonal content.

Website Support

• Partner with internal teams and outside developers to drive website enhancements and customer experience improvements.

Event Marketing & Trade Shows

• Lead the creative development, and execution of trade show materials and attend Atlanta Gift Show twice annually. 
• Lead the marketing effort and execution of retail store events. 

About You:

• 4-6 years experience in marketing, ideally in consumer goods, retail, or wholesale.
• Strong writing, editing, and content creation skills.
• Proficient with Klaviyo, Google Ads, Meta Ads Manager; Canva or Adobe Creative Suite is a plus.
• Organized with strong project management skills — able to juggle multiple deadlines.
• Data-driven mindset with proficiency in Excel for basic reporting and analysis.
• Creative, collaborative, and excited to grow within a close-knit, entrepreneurial team.
• Familiarity with Shopify or website CMS platforms is a plus.