Integrated Marketing & Analytics Manager APPLY NOW

Manchester-by-the-Sea, MA
Marketing
Full time

About the Job + Mariposa: While we’re known in the gift and tableware industry for our handcrafted innovation, effortless style, and environmental awareness, our unique collections are a result of our own innovative designers collaborating with artisans worldwide to bring the best of many cultures back home. At Mariposa, we redefine the art of gift giving while forging a new path toward enhanced style and sustainability.

Your Mission: We are seeking a dynamic individual to execute campaign strategy for customer acquisition and revenue growth through strategic campaign ideation, creation and analytics. This candidate will help us scale existing acquisition channels and investigate expansion into new channels. Experience in managing the creative, ad spend, and data driven sides of Google, Meta, Amazon, and others is necessary. Participation in all creative marketing planning allows this role to bring new, timely ideas to the table, and execute. You will effectively balance strategic planning with hand-on execution to maximize our brand’s visibility and engagement across email automations and social media platforms. In a world where consumers are inundated with thousands of ads daily, how can we reach them in other ways?

Location: Manchester-by-the-Sea, MA. In office preferred, Hybrid optional. 3 days in office is a must.

What You’ll Be Responsible For:

  • Develop and execute comprehensive integrated marketing campaigns aligned with brand objectives, target audience, and market trends.
  • Track and analyze performance metrics against established KPIs to evaluate the effectiveness of campaigns, optimizing strategies for maximum impact and ROI.
  • Regularly report on marketing performance, providing insights and recommendations to the team to inform decision-making and drive continuous improvement.
  • Foster a culture of experimentation and innovation, encouraging team members to test new ideas and approaches to achieve business objectives.
  • Stay topical on the marketing landscape, understanding emerging tools and new functionality, and identifying opportunities and innovative approaches to drive growth.
  • Collaborate cross-functionally with Marketing and Creative teams to align campaigns with broader marketing initiatives.

Who You Are:

  • At least 5 years of experience in a marketing role with a proven record of driving measurable results and brand growth.
  • Expertise in digital marketing channels, particularly paid search and social media, with a knack for identifying and leveraging emerging trends and technologies.
  • Exceptional analytical skills, with a proficiency in tools like GA4, Google Ads, Meta, and other marketing automation platforms.
  • A strategic thinker with a results-oriented approach, complemented by excellent communication, collaboration, and project management skills.
  • Experience with Klayvio a plus.
  • You are obsessed with culture and happenings.

APPLICATION FORM

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